I’m very excited for my friends Lottie Pridham and Emma Bodkin on the launch of their new ultra trail event and website www.chachacharun.com. This ultra trail is founded by four underlying principles; community, connection, adventure and exploration. Cha Cha Cha want to celebrate freedom of movement post lockdown via the humble trail. The Cha Cha Cha Ultra was created by runners for runners, a pure passion project.

Lottie & Emma have a specific aim to encourage more women to participate in ultra running and believe it’s an exciting time in history for women to compete. The name, ‘Cha Cha Cha’ symbolises the dance like meditative qualities that can be achieved when trail running in the ‘flow state’.

And of course it was fun to get up the mountain to shoot these pics for them! Check out their website here if you are into running and want to join in the action between Verbier and Chamonix, or if you simply want to support the event and runners by attending in this spectacular scenery!